Trainline Recruit Celebrity Help for New Campaign – Hotel Magazine


A recent survey conducted by Trainline, Europe’s leading train and coach booking app used by millions of travellers worldwide, found that for one-third (33 percent) of Americans, Europe is at the top of their summer travel lists. For this reason, Trainline has partnered with legendary entertainer, actor and train enthusiast, David Hasselhoff to kick off Trainline’s Chief Conductor Contest. 

Offering the opportunity to travel abroad in the most chic and classically European way, the contest will reward one winner, Trainline’s Chief Conductor, with a rail journey across Europe, with an itinerary created by Hasselhoff himself featuring destinations special to him.

“I have partnered with Trainline to search for its first-ever Chief Conductor, giving a lucky traveller this once-in-a-lifetime chance to travel like the Hoff,” said Hasselhoff.

“My itinerary will guide the lucky winner along some of my favourite rail journeys, from travelling between European cities to the hidden gems that can only be found when travelling by train across Europe.” 

Additionally, Trainline found that 42 percent of Americans are excited by the chance to see incredible landscapes along the train routes, one of Hasselhoff’s primary reasons for travelling by rail.

Trainline’s Chief Conductor will live like a celebrity during their trip with the chance to experience epic rail adventures from London to Paris, Barcelona to Madrid, or Rome to Florence, while being faster, easier and more hassle-free than other forms of transportation. 

‘The Hoff’ hand-selected routes based on his thousands of train miles logged and Berlin to Amsterdam, and St Moritz to Zurich top his list. As part of the trip, the winner will receive a $5,000 travel stipend, a two-night stay in an iconic, luxury hotel and merchandise signed by Hasselhoff himself. Additionally, five runners-up will receive $500 to be put towards a future European adventure with Trainline.

Chief Data Officer for Trainline, Mike Hyde said that the surge of Americans travelling to Europe was up by 50 percent last year, and that travellers are ready to return.

“Here at Trainline, we are eager to show them how easy, simple and affordable it is to take the train while on holiday. We are excited to be partnering with David, someone who shares our passion for train travel, to provide the winner with a trip of a lifetime and be Trainline’s first-ever Chief Conductor,” said Hyde.

Trainline offers routes from over 270 rail and coach operators in 45 countries, including the UK, Italy, France, Spain and Germany.

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