Trip.com Group will be strengthening collaborations with its stakeholders to promote and position Japan as a destination.
Trip.com Group’s chief marketing officer Sun Bo had met up with Koichi Wada, commissioner of Japan Tourism Agency, last Friday to share how the group will further promote tourism to destinations around the world, including Japan.
He noted that Japan has consistently been ranked among the top five destinations (in terms of bookings and search volumes) since it eased its entry restrictions in 4Q2022.
Sun shared: “Travellers’ trends and preferences have shifted as a result of the pandemic, and we are ready to work with Japan Tourism Agency and other partners to promote Japan to our travellers through a targeted strategy.”
“There are various attractions in Japanese local areas… every traveller will be able to enjoy not only Japanese cuisine, but also other variety of activities,” said Wada, adding that they look forward to welcoming visitors from China soon.
As part of its ongoing efforts to promote various destinations, Trip.com Group hosted its third edition of the Super World Trip at Sanrio Puroland in Tama City, Tokyo, on March 1, with the support of its partner JR Kyushu.