Why mall developers in Southeast Asia are focused on the provinces


In countries with massive populations in second-tier cities and rural locations, such as the Philippines, Vietnam and Thailand, provincial mall development is heating up, with leading developers positioning themselves as dominant players in each market. SM Prime in the Philippines, Vincom in Vietnam and Central Group in Thailand have each developed multiple formats, enabling them to tailor the type and quantity of retail space to each local situation. Moreover, as each of them is a retail operat

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