How the NBA is capitalising on Aussie success to grow in Apac


Vice president of global merchandising for NBA Asia, Lesley Rulloda. Image supplied

In August 2022, the National Basketball Association (NBA) opened its first bricks-and-mortar retail store in Australia – located in the Emporium shopping centre in Melbourne. A few months later, the NBA opened its second store in Martin Place in Sydney. Both stores feature a wide range of apparel and merchandise, and seek to leverage the significant,and ever growing, popularity of the league in Australia. Here, Lesley Rulloda, vice president of global merchandising for NBA Asia, chats with Ins

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