Shared Office Franchises Could Be the Next Big Thing – Hotel Magazine


Bad Company are committed to creating shared workspaces in various locations around New Zealand, offering a flexible workspace environment that is adaptable to the new way of post-pandemic working. 

With locations now in Mount Maunganui, Wanaka, and Hawkes Bay on the cusp of opening, Bad Company are making it easier to work in the more rural parts of New Zealand, but still has a considerable urban population.

Bad Company founder Tori Taylor said that she is committed to creating community-focused workspaces that can offer co-working and collaboration with other like-minded characters.

“We want people to feel welcome and included, be it coming straight from the beach, the need to bring your pet, or even channelling your inner DJ, It all happens at Bad Company. The vibe is very much come as you are, it’s relaxed.”

Taylor began her mission to create a community-focused workspace that offered coworking and collaboration with other like-minded individuals. Taking the isolation and disconnection out of the usual start-up, sole contractor and small business work environments,  

Moving to Mt Maunganui from Auckland in 2016, Taylor immediately noticed a gap in the market. For a community-minded town, there were few options available to the independent businesspeople in the area. Part of Taylor’s move out of New Zealand’s largest city was to prioritise her health and well-being, professionally as well as personally. Taylor champions the work/life balance and believes it is this ethos that sets Bad Company apart,  alongside the anti-urban approach. Bad Company’s model is targeted at the burgeoning rural locations, with no current plans to enter any of Aotearoa’s main cities. 

Offering a variety of workstations to suit individual needs such as monitors for dual screens, and knee chairs for those focused on core and spine health. Bad Company also has private call and meeting rooms available for more confidential requirements and client meetings.

Bad Company Wanaka is now home to 16 desk spots, housing permanent and part-time businesses and is renowned as a small but mighty asset to the local business community.

Now in its sixth year of operating, the next evolution of the ‘destination workplace’ company was to introduce a franchise model for the co-working space business. 

Two minds bounce ideas, four creates momentum and action, eight achieves ongoing change”, notes Taylor when talking about what inspired the new offer,” said Taylor.

Fellow co-working space business owner Matt Knight founder of Shared Space, which opened its doors in 2010, believes there is nothing better than sharing and thinks the franchise model may be the way forward for growth in the category.

“It’s fantastic to see Bad Company achieve a successful franchise sale for their new location in  Hawkes Bay. This is the first successful coworking franchise sale I’ve seen within NZ. I think this is a wonderful model for people wanting to set up a new space and it works well with the unique offering Bad Company coworking spaces provide,” said Knight.

Bad Company currently cater to a hugely varied pool of professionals, which include designers, developers, IP lawyers, E-commerce, sustainability experts, accountants, town planners and VR creators.

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