A family gets sentimental about its car in new Toyota spot


A new spot for the Toyota Avanza, called ‘A Theatre of Memories’, aims to depict the many uses of the SUV. The film brings the viewer through the many experiences of a multi-generational family and their individual connections to the family vehicle. Ad Nut enjoys the purity and simplicity of the film, particularly the scene where the daughter in the family is indulging in carpool karaoke with her friends.

The film is directed by Bangkok’s Sweetshop duo Christian & Patrick, in partnership with Ogilvy Singapore and Hogarth Worldwide. The filming took place over five days in Bangkok and Rayong.


Client: Toyota Motor Asia Pacific Pte Ltd

General Manager: Jaja Ishibashi

Project Lead: Miranda Zhang

Manager : Kenix Loh

Senior Marketing Specialist: Eri Kojima

Agency: Ogilvy Singapore in partnership with Hogarth Worldwide

Executive Group Director: Chelsea Radford

Account Manager: Charmaine Lim

Creative Director: Paul Kemp

Creative Director: Elrid Carvalho

Associate Creative Director: Dana Lim

Executive Producer – Film: Abby Hunt

Head of Motion: Jacinta Loo

Art Director: Weilun Chong

Head of Moving Images: Jacinta Loo

Junior Art Director: Julia Batrisyia

Production Company: Sweetshop, Thailand

Directors: Christian McKenzie & Patrick Chen

DOP: Stuart Dryburgh

Managing Director: Laura Geagea

Executive Producer: Penny Woo

Producer: Augustine Fernandes

Line Producer: Sirichon Pongsaengson

Production Manager: Janjira Supawong

Art Director: Pallop Chomthaworn

Offline Editor: Pang Wei Fong

Offline Editor: Ben Hiew

Post Production: Heckler, Singapore & Sydney

Executive Producer: Vanessa Thomas

Head of Production: Amy Jarman

Producer: Xin Zheng

Colourist: Paul Harrison, Freefolk London

Audio Post-Production: KOM (Kay/Oskwarek Music)

Music Composer: Anné Kulonen

Sound Studio: Grand Central Recording Studios (GCRS), UK

Senior Sound Designer: Tom Pugh

Senior Audio Producer: Molly Butcher

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