Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a month-long marketing campaign with OTA Kuoni France, with the aim of promoting the destination as a safe haven to French travellers.
The campaign kick-started on January 6 and will conclude on February 6. Under the campaign, advertisements, articles, photos, and newsletters of the Maldives will be posted on the digital and social media platforms of Kuoni France, and will be placed at strategic outdoor locations.
The content of the campaign will focus on promoting the ‘naturally social-distanced’ geography of the Maldivian islands, and the stringent Covid-19 safety measures in place at various accommodations in the country.
The campaign will also highlight to the travel trade and travellers from the French market the unique and diverse range of experiences available in the Maldives.
France is an important market for the Maldives, ending the year 2021 with strong arrival numbers. As of December 29, 2021, the Maldives had welcomed 1,312,706 tourists to the country. During this period, France stood as the top ninth source market to the Maldives, with arrivals totalling 29,877.