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Vietnam fashion house Icon Denim to expand abroad

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Vietnamese fashion label and retailer Icon Denim is set to expand its store network in Southeast Asia, marking its first foray outside Vietnam.

Top of the list of markets being considered are Thailand, Cambodia and Singapore. Icon Denim also plans to launch another five new stores in Ho Chi Minh City next year and expand to other major cities in its home market.

An Icon Denim store in downtown Ho Chi Minh City.

The news follows the first anniversary of its inaugural flagship store – and the company now has three outlets in Vietnam.

“Our mission is not only to become the choice of young Vietnamese people but also to reach to the level of international fashion brands,” said Tran Hai Duong, CEO of Icon Denim.

Inside Icon Denim.

Founded in 2017, the menswear brand sells not only denim, but a variety of casual clothing, underwear and accessories. Each month, the brand launches approximately 80 to 100 designs to keep up with trends.

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