Translated by
Nicola Mira
Published
Apr 6, 2023
Italian luxury outerwear label Herno has made a major change of management. Boss Claudio Marenzi has stepped aside, appointing his right-hand man Gabriele Baldinotti as Herno’s new CEO. The company confirmed the handover in a press release issued on April 5.
Baldinotti was one of the architects of Herno’s relaunch in 2005, when Marenzi decided to focus on the Herno brand, giving an international dimension to his family’s company, founded in 1948 by Claudio’s parents, Giuseppe Marenzi and Alessandra Diana.
In the last two decades, Baldinotti has held various senior executive roles in the company, starting out as brand manager and becoming head of marketing and sales in 2013. In 2020, he was appointed managing director alongside Enrico Fila, who had been until then Herno’s CFO.
“The decision to appoint a CEO who isn’t connected to the company’s owners stems from the need to consolidate our corporate structure and acquire new professional skills and competence,” said Marenzi. In his role as president, the latter will continue to exercise his administrative and financial authority in the company, focusing on the growth of Montura, a sportswear brand acquired by Herno in late 2021.
“The ideal candidate had to be the person who, together with me, has most contributed to our brand’s growth,” added Marenzi. “Now that I am free from operational responsibilities, I will be able to focus, together with Gabriele, on the strategy and vision for Herno’s future as a global brand,” concluded Marenzi, who was replaced as president of Pitti Immagine by Kiton’s Antonio de Matteis in February.
Baldinotti’s appointment is a significant evolution for Herno, a brand that has been active in the fashion industry for 70 years, leaving an indelible mark on the history of Italian style thanks to its far-sighted family management. Herno has thrived in recent years, and in 2022 the company generated a revenue of €155 million, up 22%.
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